Brand Strategy ProgramSeptember 20, 2021 2023-05-23 9:55
Brand Strategy Program
Strategy Plan Program.
Get what it takes to proactively take
on your competitors.
Your customers are more overwhelmed than you think.
…then it’s time to work on a brand proposition that’s
powered by market insights!
Stop blindly guessing what your customers want and
listen to them instead. Invest now in a Do-It-With-You
Complete Brand Strategy Program for better close rates,
internal and external alignment, and faster business growth.
I’ve seen businesses make the same mistake time and time again.
They attempt to reposition their brand without any external help. This results in
vague positioning based on guesswork and office politics along with deeply
held biases instead of research, analysis and consumer insights.
Here’s how we do it:
What can you expect?
The core goal of the Brand Strategy Program is to shape customer perceptions
of your brand. With this, you hold a greater influence on them and a stronger
position in the market.
We’ll be bringing together your business vision
and value proposition, by establishing your:
Book your free discovery call & become
the first choice for your customers!
How does it work?
“Positioning is not what you do to a product. Positioning is what you do to the mind of a prospect.”
- Al Ries & Jack Trout
Working on this philosophy, we dig deep into your brand to develop a strategy that puts your customer at the centre, so you can develop an emotional connection with them.
6 step framework
1. Discovery questionnaire & pre-session market review
2. Brand discovery
3. Objective insights & market opportunities
4. Brand blueprint
5. Roll out & check-in
Have you found your position in the market? It’s time to unleash your branding strategy!
Meet Ann Pocock, coach & marketing strategy consultant
Founder of Kinetic Effect, Ann Pocock, has over 15 years’ leadership experience in high-growth organisations and disruptive environments.
Beyond her business mindset is something that other Marketing and Brand Strategy experts can’t compete with. Ann also has a Coaching and Positive Psychology background that enables her to look at your business through a unique lens. With a deep understanding of what makes prospects become not just a customer, but a brand advocate, she asks the big questions so you get more out of your session.
Ann brings together the coaching aspect to ask the big questions and help you build on your strengths, and proven branding strategy experience to deliver real growth for your business. She works with Australian businesses becoming their coach, wing person and sounding board.
Smart managers know that the only way to hit their financial goals and build value is by strategically positioning their company in the marketplace.
Without strong positioning, your messages are not believable, which in turn leads to long sales cycles, low close rates, customer confusion and a misalignment between internal and external communications.
Changing the game for Australian businesses.
– Marketing: Geoff Neate, Founder, Spirit Telecom
– Coaching: Alice Hong, Facebook, Project Manager, Singapore
– Coaching: Grace, Sydney
– Marketing: Anne Miles, Founder & Managing Director, Suits&Sneakers
– Coaching: Garth McMurtrie, Asia Pacific Manager, Organisation Design & Development, Verizon
– Marketing: Emma McMillan, Copywriter
– Coaching: Lauren Ellis, Project Manager, Creative Agencies
A snapshot of who i've worked with, past & present
Build a customer-centric brand experience.
Want to try doing this yourself first?
Download this eBook, Take Complete Charge of Your Brand Strategy — And Get your Brand Blueprint Ready!
Not everyone in my company is on the same page. Should we still do a marketing program?
What if we just want part of the program?
How long do the workshops last?
How many people can attend the workshops?
But I am a marketer. Why do I need another marketer to help us?
Do you help us to develop our brand assets & execute marketing campaigns?
What if we want the workshops & not the coaching component?
How much homework will there be?
How much does it cost?
Get the Kinetic Effect.
Momentum & energetic alignment for the movers, shakers, disruptors & game changers.