Complete Marketing Plan ProgramOctober 6, 2021 2023-06-08 15:44
Complete Marketing Plan Program
Take control of your marketing and
overcome your growth bottlenecks through
an immersive, goal-oriented planning program
including discovery, workshops, & coaching.
What if your marketing is
missing the mark?
With a clear, tailored strategy behind it, marketing is key to scaling your business.
Without a solid foundation, where marketing has aligned activity with your business strategy, your business could be missing out on consistent results and – to be frank – missing valuable sales and growth opportunities.
If your competitors seem to be doing everything right, but you’re not sure how to tackle the next growth stage, it’s time to take action.
We often need a fresh set of eyes on our business to guide us in the right direction. With the Kinetic Effect behind you, you can develop a marketing plan that’s going to get everyone on the same page and drive growth.
Wave goodbye to the guesswork and discover:
Take control of your marketing.
Get help with your marketing planning.
The Kinetic Effect Do-It-With-You Complete Marketing Plan Program is designed to help you put a results-driven strategy in place.
Combining Marketing Consulting, Coaching and Positive Psychology, we equip your team with the tools to identify and overcome your growth bottlenecks, and align your entire business to prepare you for growth.
This isn’t about abstract ideas or fluffy advice. It’s about taking an in-depth, brutally honest look into your business - what’s working and what isn’t?
into the future.
Are you struggling with...
Finding New Customers
This program is for you if you are...
A business leader who wants to...
- Understand how to optimise your marketing budget
- Align your marketing & sales teams with your business mission
- Make inroads to new markets & escape the plateau
- Discover ways to stand out amongst the competition
- Learn which metrics you need to measure to stay on track with your financial goals
- Identify ways to grow your business by focusing on your customers’ values & challenges
- Generate quality leads & decrease lead to sale conversion time
A marketer who wants to...
- Escape the overwhelm and kick into action with clarity & focus
- Alleviate pressure & time constraints when you’re being pulled in all directions
- Benefit from an objective eye that’s savvy to business growth
- Receive expert training so the whole team can progress for the long-term
- Identify gaps in your marketing & discover the tools you need
- Move marketing from a siloed operation to function across the entire business
- Generate quality leads & retain customers to meet commercial goals
Enter the next phase of your business: Arrange a complimentary no obligation discovery call to learn more and ask any questions you have about what’s holding your business back.
How does it work?
The Kinetic Effect is all about
gaining momentum by putting your vision in motion.
This program is designed to objectively plan your messaging and marketing strategy. You’ll work directly with me, so expect to roll up your sleeves and get curious too.
You’ll learn how to:
You’ll go away with a detailed, actionable strategy and plan, and a clear sense of alignment throughout the entire business.
5 step framework
1. In-depth analysis
Marketing is an ongoing, circular process that should focus on all of your customers – potential new customers and existing ones. It’s not a set and forget function. We deep dive into the needs and buying behaviours of your customer segments and see what your competitors are doing to help you get crystal-clear on how you message your value proposition to your market.
2. Objective insights
We combine strategy with a clear action plan to get results. We identify market opportunities and develop data-driven sales and marketing plans to progress your business towards its goals.
3. Marketing roadmap
Learn how to accurately measure the results of your marketing. With our help, you can focus your marketing efforts based on real data to show return-on-investment. This means greater profits in your business, more funds to invest in growth and moving the needle closer to your ultimate goals.
4. Strategic briefs
I elevate your program with a unique coaching component. As a certified coach, I can help you develop a clear vision and define the steps to get there. Building a sustainable business starts with increased self-awareness and strong leadership skills, just two of the many coaching elements we can work on.
Are you channeling money & energy in the right places? It’s time to ask the difficult questions
My unique blend of
coaching & marketing
consulting equips you with:
Meet Ann Pocock, coach & marketing strategy consultant
Founder of Kinetic Effect, Ann Pocock, has over 15 years of cross-industry marketing leadership experience.
With a knack for helping high-growth organisations connect with their customers by translating data into real insights, Ann excels in simplifying marketing to showcase your brand’s real value. She brings this expertise to her Do-It-With-You Marketing Plan Programs – with a unique twist.
In addition to her Marketing Science background, Ann also has qualifications in Communications, Public Relations, Positive Psychology and Coaching. This unique, intuitive understanding of what makes people tick brings a new depth to your strategy, focusing on the often ignored emotional side of marketing.
There as your coach, wing person, and sounding board when you need it, think of Ann as your neutral partner able to bring your team together working towards one common goal
Where Coaching, Consulting
& Teaching come together
achieve results like this, too!
Here is a snapshot of some results I’ve helped deliver:
Changing the game for Australian businesses.
– Marketing: Geoff Neate, Founder, Spirit Telecom
– Marketing: Emma McMillan, Copywriter
– Marketing: Anne Miles, Founder & Managing Director, Suits&Sneakers
A SNAPSHOT OF WHO I'VE WORKED WITH, PAST & PRESENT
A proven ‘do-it-with-you’ model.
Benefit from an immersive experience where you’ll answer the big questions and bounce ideas off me
brand’s growth journey.
Take the path that leads to more success and more revenue for your business.
To kick things off, send me a message or book a free discovery call. Do it before your competition does!
Not everyone in my company is on the same page. Should we still do a marketing program?
Yes! That’s exactly why you should do a program. It’s natural for people in your company to have different ideas and perspectives, and this friction can often be the catalyst for the most successful sessions. I become your objective facilitator who also happens to be a coach, and I can help to instil a sense of unity and cohesiveness, so everyone can move forward as one complete unit.
What if we just want part of the program?
That’s not a problem! I don’t sell cookie-cutter packages and you can choose to just opt for the Marketing Plan Program or the Brand Strategy Program. It’s natural to feel like your business is lacking in one area more than the other, which is why I offer customised services centred around your goals and challenges.
How long do the workshops last?
Workshops are usually a minimum of three hours, with our Do-It-With-You Brand Strategy Workshop being the shortest. Our Marketing Plan workshops are run as a series and work best over a couple to a few weeks, and usually consist of two to four 3-hour sessions depending on the needs of each organisation. It is important to make sure there is enough time for everyone to be heard, and so ideas can take shape and become real, actionable plans. The workshops can be fit around your schedule and can guarantee it’s worth the time investment. Remember that my workshops are just one element of the complete program, and you’ll get added value before and after the workshops, too.
How many people can attend the workshops?
1-8 people is a good sweet spot. If the workshops are too full, it becomes more difficult to collaborate and make sure everyone can voice their ideas. For bigger organisations, we usually recommend allocating a handful of business leaders from different departments, who can then trickle the information down to their team afterwards – so everyone benefits. It is also possible to run multiple workshop series if your organisation has a larger number of people who need to be involved. We record all workshops, so you can refer to them later or pass the recordings onto the rest of your team.
But I am a marketer. Why do I need another marketer to help us?
That’s a good question! As an SMB or large business marketer, you’re often being pulled in heaps of different directions. Maybe you need an extra helping hand as your business moves through a transitional period, or maybe you’re struggling to move marketing from a siloed department to get it functioning across the business. Either way, I’m here to work with you, not instead of you. I’m your hands-on support that can provide objective advice to help you merge your marketing strategy into your overall business strategy.
Do you help us to develop our brand assets & execute marketing campaigns?
My speciality is in bringing your plan to life, not execution. So, I don’t write your copy or do your SEO, for example, but I do show you how to brief the people that are on the tools (such as in-house staff, freelancers and agencies) and I can coach and guide your team members to learn how to do it. I make sure your strategy is solid, ensure you know how to execute it, and I’m there to see the data come in and provide further direction based on that.
What if we want the workshops & not the coaching component?
To get the most out of these immersive sessions, you really need the full experience. As your coach, I wear a lot of hats – from helping you to translate data to becoming your confidant. This sets you up for future success once I’m gone. Think of the workshop as your first bike with training wheels. With proper coaching, you’ll be able to take off the training wheels and travel by yourself.
How much homework will there be?
No one likes homework, but if you want to see real success, you have to put in the hard yards! I don’t do everything for you; I upskill your team through do-it-with-you sessions. It’s down to you to choose the people who attend (though I can advise if needed). I recommend selecting a mix of employees and leaders from different departments, so we can hear voices from across the business. It’s also great to consider inviting your customers!
How much does it cost?
My prices are tailored depending on the size of your business and what you want to achieve. For example, each program can be carried out on its own, or I can deliver both the Marketing Plan and Brand Strategy Program in addition to the coaching component. As a very rough guide, you can expect the investment to fall between $2000 and $10,000. The cost is based on size and complexity of business, duration of the workshop, information required and how many people attend.
Get the Kinetic Effect.
Momentum & energetic alignment for the movers,
shakers, disruptors & game-changers.