How to Support Your Marketing Manager in <br> their Role
How to Support Your Marketing Manager in
Do you want to see your company’s marketing manager develop and emerge as an inspiring leader?
This is, obviously, a rhetorical question.
Marketing managers are the heart of the marketing team and play an essential role in your company’s performance. They are responsible for developing and guiding the marketing strategy, so the more they grow, the more your business grows.
This type of leader brings out the best in everyone while ensuring that the company’s marketing efforts are on track. They are a refreshing combination of vision and strategy.
However, leaders are often made and not born. This means that the development process of emerging marketing managers is crucial and often determines their long-term success.
With the necessary support and coaching, your marketing manager is more likely to stay in your organisation for a long, long time.
But how can you support your marketing manager’s development to help them reach their full potential and bring the best to the table?
Provide Learning Opportunities for your Marketing Manager
One way to help your marketing manager grow from an operational position to a leadership one is by providing them with opportunities to learn.
But let’s stop for a moment before proposing any curriculum that sounds good on the outside…
Instead of merely focusing on training, like SEO, or social media, look at their current role as a manager and what is required besides the execution.
Do they need to work on their strategic planning? Do they understand the sales cycle? How are they with financial management? And do they know what is required for your business to grow into its next phase?
Organisations must provide their marketing managers with the right opportunities to learn. Whether this is via an external course or internal training, ensure that they are getting the learning experiences required to evolve in their role as a marketing manager.
Networking events and industry conferences are also great opportunities for marketing leaders to develop their strategic approach to their function and exchange insights with fellow marketing leaders. And get a drink. Or two.
Work more Closely with your Marketing Team
Working with your marketing team can be… well, difficult.
I get it, you’re busy. But if you want your business to grow, you need to work more closely with them. And no, this doesn’t mean micromanaging.
Clarifying your Business Goals
You and your marketing manager need to be on the same page when it comes to goal-setting. Your marketing team can’t help you achieve your objectives if they don’t know what they are.
So, sit down with the marketing leader and define what you’re looking to achieve, in what timeframe and enumerate the existing challenges you are facing.
You might leave the conversation with great insights and ideas. That’s what cooperation feels like.
Communicating to your Marketing Manager what you Need from them
Imagine you’ve heard this conversation between your marketing manager and another team member:
“I don’t know about you, but he always seems to be asking for something new. And it’s not like I’m unsupportive of the team or anything — I want us to succeed just as much as they do. But sometimes I feel a little lost when it comes to what they’re asking for.”
Ouch. They’re referring to you, the leader.
As a business leader, you have the responsibility of showing your marketing manager what you’re looking for. In essence, you need to show them how to market to you, the leader.
But why would you teach a marketing manager how to market?
Well, marketing doesn’t have one specific definition – it can mean different things to different people – but at its core, it is about creating a connection between a product or service and the consumers who might want or need it and enabling a pathway for them to buy from you.
When you help your marketing team understand you and your needs, they’ll more likely be able to respond in the appropriate way.
Marketing managers are a huge asset to your company, but only if you’re able to cooperate with them.
Always remember that they’re the experts when it comes to marketing. Be understanding if their approach doesn’t match up with yours – after all, it’s their job to make sure the marketing strategy is effective, not necessarily how you want it done.
Finally, try not to micro-manage them – let them do their job and trust that they know what they’re doing.
And in the end, celebrate your partnership and the results!
Hire a Coach for your Marketing Manager
So, you finally hired that rockstar marketing manager. They have a great resumé, years of experience and (most importantly) they share your vision for the company.
But now what? Do you just hand them the reins and hope for the best?
Not quite. You need to help them succeed, and one way to do that is to hire a coach. Yes, a coach. Trust me, it’s worth it.
A good coach will help your marketing manager develop their leadership skills, evolve from an operational mindset to a strategic one, and incorporate their creative and visionary thinking into the overall business strategy.
On a personal level, they can help your marketing manager create and implement a plan, stay on track when things get tough, and learn new skills quickly. In other words, they’re invaluable assets.
Developing a marketing leader is not an easy task, but it can be done with the right tools and support.
My coaching empowers leaders and teams with the knowledge they need to drive their own future and create sustainable change and growth. If you want to find out more, book a discovery call here. (https://kineticeffect.co/booking).
So, how can you as a business leader support your marketing manager in their role?
First and foremost, provide them with learning opportunities that fit their current needs. This could mean sending them to conferences or providing access to online workshops and resources. You should also work more closely with your marketing team, both on a professional and personal level. Finally, consider hiring a coach for your marketing manager. A good coach can help them develop their skills and grow into their role.
And if you want my support as a coach, book a free session with me! I want to support your growth! https://kineticeffect.co/booking