MarketingSeptember 15, 2021 2022-03-15 12:31
services to amplify
Is it time for your business to change course or seize a new opportunity?
Now, more than ever, it’s time to embrace an ever-changing, business-as-unusual landscape. But, do you find your head spinning whenever you think about your marketing efforts? Worried looking at what your competitors are doing? Want to take a new product or service to market, but not sure where to start?
I help your brand stand out from your competitors and meaningfully connect with your audience and build lasting engagement.
The Kinetic Effect.
Marketing isn’t an off-the-shelf product. That’s why my core marketing consulting services are designed to stand alone or work together. It all depends on you and the change you’re wanting to make. I’ll scope your requirements, put your competition under the microscope and guide you with a tailored marketing strategy matched to both your business journey and the current landscape.
Want more? Blending marketing consulting and coaching, I can help you achieve your business goals and upskill or reskill your team. Coaching builds your in-house capability and employee engagement in an economical way using existing resources.
Let’s work together
Strategy development and value proposition
Strategy goes beyond quick-fix and reactive marketing activities. Taking a foundational and measurable approach, I’ll partner with you to infuse an agile marketing strategy across your business to fulfill your unique growth goals. I will help you to develop a clear and actionable vision, positioning, messaging framework and identity to drive growth and success – think of it as a brand blueprint that will be the anchor to your marketing strategy and associated action plan.
I see myself as part of your organisation, so I’ll focus on achieving your brand and marketing goals while you get on with business.
On-demand & virtual CMO
Partner with an on-demand CMO for access to an executive marketing experience without the full-time cost.
Many businesses don’t have the time, money or space for a full-time marketing leader. But most business leaders know that to create and maintain a competitive advantage, they need a strong market presence. I give you the support you need to create, implement and optimise your tailored marketing strategy. My high-level expertise will help drive marketing strategy and oversee tactical execution to drive real results.
Change is inevitable, especially in today’s fast-moving business landscape. If you need a sounding board to help you navigate leadership and business challenges and change, I can help. I understand people are at the heart of most strategic initiatives. With this in mind, I’ll empower you to shape your strategic direction, coaching you and your team through sustainable change and growth to make a bigger contribution and impact.
Marketing action plan
Know where you want to go, but not how to get there? A marketing strategy usually only covers the what and why, not so much of the how, when and where. Set your business goals in motion with a clear marketing action plan.
Your marketing action plan needs to engage and influence your audience throughout the buying cycle. You want better integration between your research, strategy, planning and creative execution. That’s where I come in. I consider your entire sales and marketing funnel to make sure you build credibility, generate demand, stay top of mind and nurture leads through to conversion
Marketing and sales team alignment
Align sales and marketing so they work as one team. One of marketing’s most important roles is to help grow your business by supporting the sales function. To help you create outstanding customer value, improve pipeline conversion and increase revenue, I’ll partner with you to transform and build a modern and more effective marketing function aligned to your sales function, sharing the same goals and KPIs.
Market research and activity audit
Do you know if your marketing is working or what the market wants? Understanding your current situation – existing marketing activity, metrics and sales pipeline, your competitors and customers – is key to successful strategy development. I help you develop a benchmark for growth. A SWOT of existing marketing and customer experience activity, followed by recommendations and regular reviews, will keep you tracking towards your goals.
Take your business to new heights and book a free discovery call today.
The Kinetic Effect for your business.
Accelerate your business growth with the mindset to embrace opportunity.
Attract the right leads to grow your customer base and convert sales.
Build out your capacity to deal with market changes quickly and fearlessly.
Find out where to invest your time and money for the best short and long-term results.
Understand who you are, what you want to be and where you want to go.
Message consistency at every customer touchpoint to strengthen your market position.
Develop and implement targeted goals and metrics for greater accountability.
Align your marketing strategy to match your business goals for meaningful outcomes and measured results.
How I’ll help.
I know your mind is racing with the challenges and opportunities facing your business. My integrated approach connects you with solutions to navigate the possibilities.
I partner with you to transform your business and drive growth in a rapidly evolving landscape.
I’ll share accountability and will infuse myself into your business so that I’m an extension of your team.
By tailoring solutions to your business, I create and execute programs for your sales channels that will challenge your competitors, steal the attention of your future customers and drive real business change.
Find solutions to some of your biggest marketing challenges with our three-step strategic approach:
1. Targeted messaging framework that brings your brand value to life
Marketing is an ongoing, circular process that should focus on all of your customers – potential new customers and existing ones. It’s not a set and forget function. I deep dive into the needs and buying behaviours of your customer segments and see what your competitors are doing to help you get crystal-clear on how you message your value proposition to your market.
2. End-to-end marketing action plan
I combine strategy with a clear action plan to get results. I identify market opportunities and develop data-driven sales and marketing plans to progress your business towards its goals.
3. Analytics and KPIs for continuous improvement
Learn how to accurately measure the results of your marketing. With my help, you can focus your marketing efforts based on real data to show return-on-investment. This means greater profits in your business, more funds to invest in growth and moving the needle closer to your ultimate goals.
– Marketing: Geoff Neate, Founder, Spirit Telecom
– Marketing: Emma McMillan, Copywriter
– Marketing: Anne Miles, Founder & Managing Director, Suits&Sneakers
Curious about what’s possible?
About Kinetic Effect Marketing Consulting.
Kinetic Effect will bring energy and momentum to your marketing strategy and propel your business forward. I provide a marketing consulting and coaching service that partners with you to navigate the rapidly evolving marketing landscape and shape the strategic direction of your business. Whatever your needs – from start-ups to larger businesses, with short or long-term requirements, you’ll get a flexible solution custom-designed for your growth objectives.
Creating the Kinetic Effect - Meet Founder, Ann Pocock.
You need a strategist who will research your business and your competitors, align your business objectives with marketing goals and craft a way forward to net you real results. Ann has nearly 15 years of cross-industry marketing leadership experience for highgrowth organisations with innovation and disruption as their backbone. With an integrated background, she has provided marketing and communications direction for a variety of businesses, from SMB to Enterprise.
Ann’s superpower is connecting your business with your customers. She finds your brand’s unique voice and simplifies the often unnecessary and over-complicated aspects of marketing to showcase your unique value. By connecting both the art and science of marketing and communications, Ann will transform your data into meaningful insights that help your brand talk with people, not at people.
Whether you need help managing your go-to-market strategy, aligning your marketing efforts with your product development or aligning your sales and marketing functions, Ann will get you where you want to go.