"I started working with Ann in 2017 when I saw a need to grow Spirit Telecom. Ann integrated the sales and marketing by creating a lead generation and nurture function. This provided for an ability to tune the operation on an ongoing basis, using live data. The result was a dashboard using up to 15 data sources that would provide Spirit with valuable insight into our growing sales performance. Ann went on to become Spirit’s marketing director as it became a multi-channel, fast-growing company."
Marketing Strategy
Power Experience
Get the answers to your most pressing marketing questions to
overcome the bottlenecks slowing you down.
Tackle your biggest marketing challenges head on
When you’re so entrenched in the day-to-day running of your business, it’s easy to let the marketing slide sometimes. Getting an outside perspective from an expert is usually just what you need to feel supported and guided in the right direction.
I work with business owners, founders, leaders and marketing professionals to provide the clarity you need to achieve your next target. As a coach and marketing consultant with over 15 years’ marketing leadership experience, I’ve been where you are right now.
In this Marketing Strategy Power Experience, you will have 3 sessions with me to think tank some key aspects of your marketing with an experienced professional who can provide objective insights and actionable advice.
- Access a free flow of ideas on tap
- Dig into your biggest challenges and opportunities
- Develop actions aligned with your goals
- Get full support before and after
Are you ready to unwrap exactly what your business needs to grow?
Is this experience right for you?
Your marketing budget is precious. If any of this rings true, it’s time to give me a call…
- I don't really know if anyone's seeing what I put out there
- People show interest, but it rarely turns into an actual client
- I start new marketing ideas all the time, but rarely see them through
- I've tried the templates and formulas everyone recommends, and none of them sound like me
- I know I should be more visible, but putting myself out there stops me every time
- I keep spending money on ads or marketing campaigns, and I'm not seeing revenue
- I'm doing so much, I don't actually know what's worth prioritising
- Marketing overwhelms me - I don't know what I don't know.
What do you
want to achieve?
want to achieve?
Every business leader and marketer is dealing with their own dilemmas. Whether your customers aren’t converting or your marketing dollars aren’t working hard enough for you, I can show you how to get back on track.
Together, we can focus on anything from the positioning of your key services through to quality lead generation and developing your differentiation model. Or maybe you need to dig deep into something else entirely.
Attract & keep customers
Assistance with building strong customer funnels and streamlining your onboarding process.
Fast results
We focus on the issues directly in front of you, covering short-term actions for immediate results.
Nail your brand proposition
Get your branding on point and find your place in the market, to create brand advocates that become long-term customers.
Launch effective campaigns
Discover the best way to build out effective campaigns that resonate with your audience to see real results.
Not sure where you’re going wrong? Sometimes, things can just feel a bit off with your marketing. I can help you throw away the guesswork, uncover the gaps, and identify the opportunities that are going to help you skyrocket past the competition!
Let’s get real
for a moment…
- I ask the difficult questions.
- I question the “why” to your methods.
- I’ll help you gain a new perspective on your marketing.
- And I show you exactly what’s holding you back.
Your investment: $1350 + GST
A one-off investment that yields so much more in return. You’re not just paying for my time during our sessions together, but also pre and post support + a flow of ideas on tap drawing on my years of experience - meaning you recoup the cost quickly and generate a return long into the future.
We only have a short time together, so we won’t be able to fix everything, and we won’t be able to build a full strategic plan. However, we will deep-dive into the most strategically important aspects of how to best market your business. At the end of our Power Experience, you’ll go away with a list of actions to grow your brand.
A snapshot of the Power Experience
Step 1: Questionnaire, audit & pre session scope briefing
I’ll provide a kick-off questionnaire and carry out a mini marketing presence audit that covers your marketing activity and your competitive landscape. This provides the insights I need about your business and competitive landscape. We will also meet for a 30min pre-session scope briefing to prioritise your key areas of discussion during the workshop.
Step 2: Strategy power session
We’ll connect for a 90 minute video call to discuss your business’ goals and have a brainstorming session. This key session involves a Q&A, as well as planning, coaching and design thinking. We’ll also create a summary of key actions to help you attain those goals right away.
Step 3: Session recording, signature action plan & marketing coaching session #1
You’ll receive a link to watch the recording of the session, so you can revisit anything straightaway.
I’ll also put together your Signature Action Plan, a summary and synthesis of the insights and recommendations from our conversation. The practical actions in there add up to a little marketing action plan.
Alongside that, I’ll be tuning into how you’re leading the business itself, the energetics of it, your mindset, what’s fuelling or draining your motivation, because I’m coaching the person as much as the plan.
From there, we’ll make a time to meet for a 60-minute marketing coaching session, with your Signature Action Plan already in hand as a pre-read, so our time together is spent actually working through it, what stands out, what needs more thought, and me as a sounding board for whatever questions, queries or goals you’re carrying.
Step 4: Post-session support & marketing coaching session #2
For two weeks after Step 3, let’s stay in touch via email or voice message.
Ask me anything that comes up, share your feedback, show me what you’re working on, or send through a campaign you’ve just launched if you’d like another pair of eyes on the results you’re seeing. I’ll keep two 15-minute pockets of time free each week just for you, so there’s always room for what you need without either of us losing the thread.
And it doesn’t end there. Four weeks after Step 3, we’ll get together again for a second marketing coaching session, a little mini power session in its own right, to work through whatever’s shifted, evolved or come up for you since the original session.
Step 5: Execution
I can guide you on how you can execute your plan independently. If you need a helping hand and a marketing coach beyond our Power Session, just let me know and we can create a program for you.
Is your marketing actually earning its keep, or just keeping you busy?
A Marketing Strategy
Power Experience designed
for your business
Blend of coaching & consulting
Get access to a coach, mentor & consultant, all rolled into one. In addition to exterior strategic actions, we’ll work to renew your interior energy and focus.
Goal-focused
Get help on the 1 or 2 topics that matter most to your business success.
Shareable knowledge
Bring 1 other person from your organisation with you. Afterwards, share a recording with your team to get everyone on the same page.
Fast results
We focus on the issues directly in front of you, covering short-term actions for immediate results.
Clarity for the future
Go away with a clear idea of where your business could head, with the immediate steps you need to take to trigger positive change.
Why choose Kinetic Effect?
Meet Ann Pocock, Founder of Kinetic Effect. Ann has over 15 years’ experience as a Marketing Leader. She’s also an Executive and Leadership Coach, with a PR and Positive Psychology background.
When you choose Ann to run a Marketing Strategy Power Experience for your business, you’re getting more than just a consultant. You’re also getting a coach, wing person and sounding board who knows how to bring out your strengths and inspire confidence in you as a leader. She takes a straight-talking approach, ultimately equipping you with the tools to move forward with momentum and create meaningful change.
What others have to say
Let's do it!
Book your free 30-minute discovery call to discuss Marketing Strategy Power Experience and let’s establish a clearer pathway to success for your business.
Still got some questions? Get in touch with me and let’s hash it out on a complimentary discovery call. 
